For your company to stand out from the competition, you should consider incorporating Instagram as one of your social media channels. You can post photos of your employees, post company events, and repost other people’s photos as an excellent way to promote your brand. The social media platform has changed significantly since its inception in 2010, and its users are more savvy than ever. For example, you can add a caption to your pictures and tell your followers how your company has been doing so far.
Another idea to use Instagram for branding purposes is to run a hashtag contest. This is an easy way to generate leads for your newsletter or product. For example, watch manufacturer Oris recently ran a Movember hashtag contest, generating 116 entries. You can run a hashtag contest similar to this one by asking your subjects to upload their photo with your branded hashtag. Alternatively, you can hold an Instagram sweepstakes.
Another unique branding idea to use on Instagram is to create stories. For example, an extermination company might create an account that starts with a poll question. Next, they could tell a story about bed bugs. They could even tell a short tale about prevention and extermination. They could also incorporate swipe-ups, which allows users to get more information. The best way to make an Instagram story stand out is to align the brand with the brand image.
If you’re an extermination company, you can also try a fun, aesthetically pleasing photo for your brand. For example, you can post a poll on Instagram to see which of your potential customers likes bed bugs the most. Once they have voted, they can swipe up the picture to read more about the service you offer. This way, you can build a connection with your followers and get more exposure on Instagram.
Creating a story that’s engaging for your audience on Instagram can be done by following your target audience. Using hashtags in your posts is also a good way to engage your followers. For example, you can create a custom photo album for your business. You can also use an emoji to show your followers your product. This will help you get more exposure on Instagram. If you’re a solopreneur, this is a great way to promote your products.
You can use popular topics or current events as inspiration for your story. You don’t have to stick to serious topics. For example, you can create a unique brand identity for a beer company. For a food company, you can start a post with a poll question. In the next post, you can share your product’s recipes with your fans. Similarly, a coffee shop can feature a story about its coffee and tea.